About us



Appetite for Life

Our appetite for a healthy life comes from our experience of visiting conventional supermarkets and health food stores over many years. We have sought to combine the best elements of all these stores under one roof, giving our customers a diverse range of vegan products and a fantastic, fresh shopping experience.


A fresh approach

Our love of great food shines through everything we do, from the products we sell, to the team serving you, giving you the chance to enjoy exciting new brands while knowing that a commitment to quality, convenience and great values are at the heart of it all.  

Our Store

Favourite brands, exciting new product launches


Based in West Kensington, Greenbay is much more than a typical grocery store. In addition to all your favourite dairy-free, meat-free and vegan products, you’ll find many specialist products which are not available elsewhere. And we are constantly aiming to broaden our range of exciting new brands so that there is always something new to explore.


Our friendly, knowledgeable team are always on hand to answer any questions to make sure that each visit is a happy and memorable one. We are delighted to welcome you to our new store.


Our Ethos

Good for the planet, good for everyone

Planet: By choosing Greenbay for your groceries, you know where your food is from, you know it has been responsibly sourced, and is contributing to a happy and healthy planet.

People: Healthy people. We value great food and make it our mission to provide the opportunity to nourish yourself, friends and family.

Good Neighbours: We want to do better for animals and our fellow humans.

Our Products

100% PLANT-BASED and more

Here at Greenbay, we know how important health and wellbeing is to our customers, and that great food means different things to different people. Our store is brimming with fresh food to go, from locally sourced greens to purely indulgent desserts. We make it easy to create wholesome, energizing food for you to savour. And it’s not just about food, our eco household range and body care products are free of animal ingredients and testing, making us the one-stop destination for all your living needs.

Community is at the heart of everything we do too, and by building strong relationships we are able source and stock the most exciting local food brands.


22nd January 2017

New 100% VEGAN EATERY in London!

A new vegan place has opened its doors today, just a short walk from us at GreenBay! Sanctuary is situated in 651…

10th September 2016

New vegan supermarket in London

An entirely plant-based grocery store is opening in west London on August 13. GreenBay Supermarket is on North End Road…

29th August 2016

London Afro Vegan News

Welcome back guys yesterday (12/8) I was invited by the delightful Sean of Fat Gay Vegan and the owners of…

29th August 2016

New vegan grocery store for London

I very rarely get to bring you news this huge, so hold on tight to your green smoothies. London, you…

29th August 2016

100% vegan supermarket GreenBay opens in London

GreenBay, a brand new 100% vegan grocery store, has opened in West Kensington, London. Co-founders, Paula and Anderson, say the…

Opening Times

As of Monday 9th of January 2017, these will be our new opening times:

Monday                 10am – 8:00pm

Tuesday               10am – 8:00pm

Wednesday           10am – 8:00pm

Thursday               10am – 8:00pm

Friday                   10am – 8:00pm

Saturday               10am – 8:00pm

Sunday                 10am – 6pm