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Magnum is launching two vegan flavours of ice cream bar, the Magnum Vegan Classic and Magnum Vegan Almond, in Sweden and Finland next month.
After their launch in those two countries, Magnum will be taking the ice cream treats to other markets, but exactly where and when is yet to be confirmed!
The bars are peanut protein-based and covered in dark chocolate, and will be available for purchase as individual bars or in boxes of four.
Magnum, like Ben and Jerry's, is a Unilever-owned company and so will likely not appeal to a large proportion of the ethical vegan community. However, many vegans are celebrating these products as another success for mainstream acceptance of veganism, and greater accessibility.
2018 has been a fantastic so far for the growth of veganism, and the widest ever accessibility of vegan food looks set to see many more growing the vegan revolution!