GreenBay Team

We are a team of diverse, young, passionate people with a common goal in mind:

To make vegan easy and accessible to everyone.


Paula Alcalde 
Co-Founder & Managing Director

Paula has a background in business & design, and despite being a young entrepreneur, she holds over 15 years experience in the infrastructure and corporate world. She moved to the UK at 23 and shortly after learning the language she started her own business, which has led her to work in some of the biggest infrastructure projects not only in the UK, but also the world.

After becoming vegan, she quickly discovered a whole new world of flavours and exciting products; that's how her dream of opening an all-vegan Supermarket started. Her dream was to encourage people to follow a kinder lifestyle by making veganism more accessible, specially for those transitioning. That's how GreenBay started!


Anderson Caicedo 
Co-Founder & Managing Director


With a background in finance and investment, and having worked for prestigious firms such as Bloomberg & J.P. Morgan, Anderson decided to make a switch in his career to help promote veganism and live a more ethical lifestyle.

In 2013 he had the opportunity to watch a number of documentaries about animal farming which opened his eyes. He turned vegan in January 2014 and since then he has not looked back!