GreenBay Team

We are a team of diverse, young, passionate people with a common goal in mind:

To make vegan easy and accessible to everyone.


Paula Alcalde 
Co-Founder & Managing Director

Paula has a background in business & design, and despite being a young entrepreneur, she holds over 15 years experience in the infrastructure and corporate world. She moved to the UK at 23 and shortly after learning the language she started her own business, which has led her to work in some of the biggest infrastructure projects not only in the UK, but also the world.

After becoming vegan, she quickly discovered a whole new world of flavours and exciting products; that's how her dream of opening an all-vegan Supermarket started. Her dream was to encourage people to follow a kinder lifestyle by making veganism more accessible, specially for those transitioning. That's how GreenBay started!


Anderson Caicedo 
Co-Founder & Managing Director


With a background in finance and investment, and having worked for prestigious firms such as Bloomberg & J.P. Morgan, Anderson decided to make a switch in his career to help promote veganism and live a more ethical lifestyle.

In 2013 he had the opportunity to watch a number of documentaries about animal farming which opened his eyes. He turned vegan in January 2014 and since then he has not looked back!


Prats Bose
Business Development Manager

Pratyush (better known as Prats), is GreenBay's Business Development Manager; he has his roots in India and moved to the UK at an early age.

With a background in Economics and an MBA from HEC Paris, Prats has worked at a debt-restructuring firm and at the largest Education focused non-profit organisation in India, where he also helped set up one of the first private veterinary hospitals in Mumbai.

Prats’ journey with veganism began when he would feed leftovers to stray animals back home. The rest is history! He believes the best way to showcase veganism is by setting an example as a genuinely well-rounded person. 


Jose Sanchez
Store Manager


Originally from Northern California, Jose has an extensive background in retail & logistics.

Jose has been vegan for over a decade, and he believes that the biggest and most effective form of activism is proudly representing veganism in a positive way.

He always tries to encourage friends, family and customers at work to try plant-based alternatives, educating them about the cruelty involved in animal products. He believes there is a stigma attached to veganism, particularly in black communities & minority ethnic groups, and feels that he can help others break those stereotypes and realise that vegans of colour can also be healthy, big & strong.

Jose is not only passionate about human & animal rights; one of his biggest passions is music and he is also a professional drummer.