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100% Vegan

GreenBay Team

Paula Alcalde 
Co-Founder & Managing Director

Originally from Spain, Paula moved to London 7 years ago. After becoming vegan, she quickly discovered a whole new world of flavours and exciting products, which led to her current obsession for food; that's how her dream of opening an all-vegan Supermarket started. Her dream was to encourage people to follow a kinder lifestyle by making veganism more accessible, specially for those transitioning.

She currently juggles her own Engineering business with fitness training, and working at the store & warehouse, while focusing on the development & expansion for GreenBay. 

Paula is currently the biggest GreenTeam foodie and loves discovering new vegan products as well as visiting eateries around London and the world when time allows – which isn’t very often! 


Anderson Caicedo 
Co-Founder & Managing Director


Born and raised in Colombia. Anderson is GreenBay’s co-founder and the voice of reason. With a background in finance and investment, and having worked for prestigious firms such as Bloomberg & J.P. Morgan, he decided to make a switch in his career to help promote veganism and live a more ethical lifestyle.

In 2013 he had the opportunity to watch a number of documentaries about animal farming which opened his eyes. This was sufficient to understand he had to make some changes to his personal life. He turned vegan in January 2014 and since then he has not looked back.

If you have visited our store, you can usually find Anderson bossing around or behind a spread sheet. You can also find him in the basement having a Lenny & Larry's cookie with coffee.  


Jose Sanchez
Customer Service Specialist

Originally from Northern California, Jose has been vegan for over a decade. He believes that the biggest and most effective form of activism is proudly representing veganism in a positive way.

He always tries to encourage friends, family and customers at work to try plant-based alternatives, educating them about the cruelty involved in animal products. He believes there is a stigma attached to veganism, particularly in black communities & minority ethnic groups, and feels that he can help others break those stereotypes and realise that vegans of colour can also be healthy, big & strong.
Jose is not only passionate about human & animal rights; one of his biggest passions is music and he is also a professional drummer.

You'll find Jose in the store day dreaming about his wife and talking to customers, colleagues, himself, and just about anyone who'll listen!



 Charlotte Mai Jacobsen 
Gluten Free Specialist


Born in Denmark, Charlotte became vegetarian at the age of 18. When she was diagnosed with dairy and gluten intolerance five years ago, she decided to make the switch to a vegan lifestyle. She believes that veganism is the only lifestyle that makes sense for her physical and mental health, but also for the environment and the animals.

Charlotte describes herself as a minimalist, owning very few clothes and doing her best to buy clothes and products made from recycled materials. She also feels that going vegan and living an active fitness lifestyle is without a doubt the reason why she was able to say goodbye to years of mental and physical issues. She believes that, with her knowledge, she’s able to guide people in the right direction if they’re interested in giving a plant-based diet a go.

If you feel identified with Charlotte’s lifestyle or suffer from gluten or dairy intolerance, she would be more than happy to help.



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